CBEEBIES LAND
ALTON TOWERS RESORT, UK
Preschool-focused land created in collaboration with BBC’s popular childrens’ TV brand CBeebies.
Helping to re-establish Alton Towers Resort as a true family short break destination, the design proposition consisted of 8x headline attractions, live shows, an entertainment space and supporting infrastructure.
I creatively led the concept and detail design phase of the project.
I also managed and directed a large team of freelance designers through the creative process.
Throughout the project, I liaised closely with BBC Worldwide and various 3rd party intellectual properties, to ensure a successful transition of well known children’s TV brands into a theme park environment.
![Pages from [G]_ATR14_Snowhill_FinalSubmission_Justin'sHouse_RevA.jpg](https://images.squarespace-cdn.com/content/v1/5a4fae856f4ca3cdd073242a/1578470414964-0RJ3D0W97QSNINAPWYHL/Pages+from+%5BG%5D_ATR14_Snowhill_FinalSubmission_Justin%27sHouse_RevA.jpg)
![Pages from [N]_ATR14_Snowhill_FinalSubmission_NumTums_RevA.jpg](https://images.squarespace-cdn.com/content/v1/5a4fae856f4ca3cdd073242a/1578470416508-HENT5BNSES1VAQ8WAV48/Pages+from+%5BN%5D_ATR14_Snowhill_FinalSubmission_NumTums_RevA.jpg)
![Pages from [O]_ATR14_Snowhill_FinalSubmission_Cafe_RevA.jpg](https://images.squarespace-cdn.com/content/v1/5a4fae856f4ca3cdd073242a/1578470423113-ERJHG1JF86AQHLZEEDZ4/Pages+from+%5BO%5D_ATR14_Snowhill_FinalSubmission_Cafe_RevA.jpg)
Park map created by others, included to show extent of the land.
All images © Merlin Entertainments Group