CREATIVE SERVICES
I have over 17 years’ experience in themed attraction, brand experiences and entertainment design. I create compelling propositions, visuals, narratives, environments, and design packs for a range of attractions and experiences such as theme parks, family entertainment centres, brand events, zoos, hotels, immersive retail & dining, heritage centres and more.
Equally at home developing established brands and intellectual properties, as I am creating completely new concepts, I can take your project from the initial seed of an idea, through the creative development process of writing, visualising, storyboarding, design layout, and full design packs.
I’m happy working solo, or as part of an in-house team. I also offer creative team services… calling upon my network of recommended and dependable colleagues, designers and specialists to compile the ultimate ‘super-combo’ team for your project.
Every project is unique, and I take great pride in working with clients and agencies to nurture, grow and maximize the project potential throughout the creative process. I pour my passion, knowledge and energy into my work, creating fun, innovative and enriching experiences.
If you’re looking for an industry expert to create or consult, with supreme market knowledge and guidance.
Someone who doesn’t just draw pretty pictures, but knows how much the pretty picture will cost to build.
Someone who makes informed design decisions, who challenges the norm, making recommendations for the good of the guest experience.
If you’re looking for daring, innovative and bold solutions, that remain true to the project goals, whilst being sympathetic to budgets, timescales and restrictions.
A ‘safe pair of hands’ to guide a project through the creative process.
Someone who can truly call themselves ‘experienced’…who’s managed and directed teams, handled multi-million-pound project budgets, and seen their designs built and realised.