DELIVEROO ‘WORLD OF FOOD’
KREATE Experiential Agency 2019
Working for KREATE Experiential Agency, I generated and creatively led the design for Deliveroo’s ‘World of Food’ festival experience which toured the UK during summer 2019.
The brief was to build upon Deliveroo’s ‘Food Freedom’ advertising campaign - Injecting fun, vibrancy and a sense of discovery into the experience, whilst retaining Deliveroo’s recognisable brand style and personality.
The project won GOLD for Best Food & Drink stand at the World Exhibition Stand Awards 2020.
The concept consisted of 3 food zones [Americana, Mediterranean and Asia] positioned around a central entertainment hub. Guests where encouraged to explore the space, uncovering hidden portals to venture into different worlds. The food zones featured stalls where guests could sample different world cuisine from some of Deliveroo's restaurant partners.
All images © KREATE Experiential Agency. Build by Xquisite Productions.