HAMLEYS WORLD PRAGUE
PARAGON CREATIVE
Working as freelance Creative Lead & Concept Designer for Paragon Creative, I developed a series of ‘retailtainment' attraction propositions for the world’s leading toy retailer.
Rides and attractions where integrated within the store design to boost products sales and brand visibility, whilst ultimatley delivering an entertaining and magical experience for visitors.
Working closely with Paragon’s project team, as well as liaising with Hamleys in-house teams and various 3rd party contractors, the first ‘Hamleys World’ project successfully opened in Prague in April 2016. The store is now touted as a must see destination whilst visiting the Czech city.
All design images © Paragon Creative