THE SMILER
ALTON TOWERS RESORT, UK
Creatively led and championed Alton Towers’ world beating 14-looping rollercoaster.
I took the attraction from concept to completion, overseeing all elements of design and build over a 2 year period.
Worked closely with ATR marketeers to develop The Smiler brand identity, and specialist contractors to incorporate ‘head messing’ projection mapping & AR elements within the attraction. Also helped to develop the Smiler App, used to market the ride and create an intrinsic part of the queuing experience.
All design images © Merlin Entertainments Group. Interior projection mapping by Seeper. Smiler App by Matmi.